LBO France has acquired a majority stake in My Media Group.
My Media Group is the largest independent French media buying agency and the sixth biggest overall. It offers TV-to-web campaigns and search engine optimisation services.
The company has more than 500 clients including Trivago, Groupon and Just Eat. It manages over €1bn of gross media space per annum.
My Media Group has doubled in size in the past two years. It has 130 employees and turnover of €24m. It was founded by Anthony Ravau and David Ringrave, who will remain with the business and plan to grow it in France and abroad.
This is the seventh investment from the White Knight IX fund.