SVP’s Aromair Group sells US fragrances division


Strategic Value Partners-backed Aromair Group, formerly known as Jeyes Group, has sold its US fragrances subsidiary.

Aromair Fine Fragrance Company has been sold to Knowlton Development Corporation, a US-based contract manufacturer.

Following the deal Aromair Group will be renamed again.

In December Aromair sold a group of consumer brands including Bloo, Jeyes and Parozone to German conglomerate Henkel.

SVP backed Norfolk-based Jeyes Group in 2011.