EMK acquires B2B website insights provider Luminati

EMK Capital has agreed to acquire a majority stake in Luminati, a provider of a B2B technology service that allows businesses to see how their websites appear to a wide range of consumers. EMK will pay $200m (€259.3m) for its stake in the business.

EMK closed its debut fund at £575m (€634.4m) in May this year. The firm was established in 2016 by dealmakers Edmund Lazarus and Mark Joseph, who previously held senior roles at Bregal Capital and Oakley Capital respectively.

Luminati is currently part of Hola Networks. Hola is a provider of VPN services, which allow internet users to browse the internet anonymously. Minority shareholders also exiting the business as part of this transaction include Horizons Ventures, Trilogy Partners, Magma Ventures, Iris Ventures and DFJ.

Luminati is headed in Israel and has around 200 employees.

Arnold & Porter Kaye Scholer and Meitar Liquornik Geva Leshem Tal served as legal advisers to EMK. Code Advisors served as financial advisor and Naschitz, Brandes, Amir as legal adviser to Hola Networks. Erdinast, Ben Nathan, Toledano served as legal advisor to Hola Networks’ investors.

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