Broadlake Capital backs Vita Liberata

Broadlake Capital has backed Vita Liberata, a self-tan business.

Vita Liberata is based in Belfast and is pushing international expansion. The company now operates in 16 European countries, South Africa, Australia and North America, and is supported by a new banking facility from Bank of Ireland.

The company’s product range is odourless, organic and non-toxic. “With a greater awareness of the dangers of sun damage, self-tan is the fastest growing sector of the skincare market globally,” said Alyson Hogg, founder and chief executive of Vita Liberata.

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