Destination Gothenburg
The acquisition of Visit Group marks PSG Equity’s first platform investment in Sweden and Norway, but it’s not the growth equity firm’s first rodeo in hospitality.
The GP will be building on earlier thematic work, having previously made investments in Hostaway in Finland, MAPAL in Spain and Zenchef in France.
However, the PE firm’s managing director Edward Hughes tells Real Deals that this hospitality and travel SaaS company has a particularly unique value proposition.
To learn more, read our top story below, which delves into the buyer’s eighth investment from its €2.6bn PSG Europe II fund.
Xhulio Ismalaj
Reporter
xhulio.ismalaj@realdealsmedia.com