Loyalty over royalty
In today's top story, Real Deals takes a look at that favourite sector of PE – business services – but with a consumer twist.
With discounting a slippery slope towards margin dilution, and customer acquisition tools such as Google and Facebook’s pay-per-click models becoming more expensive, brands are looking for new ways to gain customers and create stickiness with them.
BD Capital co-founder and managing partner Andy Dawson tells Real Deals that an experience-based rewards and loyalty proposition is more effective in most categories.
It’s by and large why the pan-European GP has acquired a controlling stake in London-based TLC Worldwide, which offers just that to brands.
To discover how the investment came about, the experienced dealmakers involved and value creation plans for the portfolio company, read our top story below.
Xhulio Ismalaj
Reporter
xhulio.ismalaj@realdealsmedia.com