Swiss listed private equity house Spice Private Equity has committed to invest up to $60m (€50.3m) in new consumer goods investment platform The Craftory.

Spice and other investors will collectively provide London-based The Craftory with nearly $300m in permanent capital.

The company will look to acquire and scale disruptive businesses in the consumer goods space with revenues of more than $10m.

Areas The Craftory is focusing on include health and beauty care, personal care, health food and snacks, beer, wine & spirits, tea, coffee and soft drinks, chocolate, household care, perfumes and fragrance, and pet care.

The Craftory was founded by Italian businessman Elio Leoni-Sceti, the former chief executive of EMI and Iglo Group, and German technology entrepreneur Ernesto Schmitt.