The BGF has backed native content marketing platform Dianomi with a £6.3m (€7.2m) investment.

The deal provides an exit for Beringea, which has been an investor in Dianomi for ten years.

Dianomi is used by financial advertisers and publishers to match sponsored content with relevant audiences. Clients include Reuters, MarketWatch and MSN.

The company was founded by Rupert Hodson, Raphael Queisser and Cabell de Marcellus, and has more than tripled turnover in the last two years.

Dianomi stated that it benefits from increasing awareness of online brand protection and contextual content, as well as concerns over clickbait and fake news. It intends to use the funding to increase its presence in North America, Germany and APAC, and add to its sales and data analytics teams.

Mike Kelly, chief executive of US investment house Kelly Newman Ventures and a media veteran, will join Dianomi as non-executive chairman. Kelly Newman Ventures has also participated in the funding raise.