London-based private equity manager Capital D has acquired a majority stake in Berlin-based Invincible Brands.
The company uses social media marketing techniques on Snapchat and other platforms to create and grow health, beauty and fitness brands.
It employs 80 staff and serves a customer base of 500,000 millennials.
Founded in November 2015, Invincible Brands generated more than €30m in revenue last year.
Capital D is a pan-European private equity firm launched last year deploying €20m to €60m per deal in mid-market companies with potential or capacity to disrupt traditional business models.
Its partners are Jean-Marc Jabre, former head of Morgan Stanley Private Equity in Europe; Stephan Lobmeyr, former partner at Change Capital Partners; and Laurent Nordin, former director at McKinsey.