Rockpool Investments has placed £11m into Pretty Green, the menswear label founded by former Oasis frontman Liam Gallagher.
The investment will be used to accelerate growth in the business both in the UK and internationally.
Founded in 2009, the clothing label’s collections have incorporated collaborations with artists such as Jimi Hendrix, The Beatles, Paul Weller, and British fashion labels such as John Smedley and Gloverall. Pretty Green now has 40 stores and concessions across the world with a growing online presence.
In a statement, Rockpool Investments said Pretty Green had shown “strong growth built on a foundation of high quality clothing and distinctive design that is unrivalled at the price point. We were particularly impressed with the brand’s ability to broaden its appeal to a wide base of music and fashion fans.”