Genesis Capital has taken a 47 per cent stake in POS Media Group, a provider of point-of-sale advertising and in-store communications.
The founder and chief executive of the Czech Republic-based business, Richard van het Bolscher, will retain a controlling stake while management will hold the remaining shares.
POS, formerly IMIGe, counts retail chains such as Tesco, Ahold, Kaufland, Magnit and Lenta among its customers, with primary demand for its services coming from brands such as Unilever, Nestlé, Danone and Coca Cola.
“Our strategy for the foreseeable future is based on organic growth, both by the means of expansion of our current portfolio of products and services, as well as via potential entry into new markets,” said van het Bolscher.
As well as the Czech Republic, the business already has operations in Hungary, Slovakia, Poland, Russia and Ukraine.
This is the second investment from Genesis’s third fund, GPEF III, following the acquisition of a majority stake in the pharmaceutical company Quinta-Analytica.
The fund, which has committed capital of more than €80m, invests in small and medium-sized enterprises in the Czech Republic, Slovakia, Poland, Hungary and Austria.